Money

Brands pulling April Fools’ Day pranks can fall flat. Just ask Volkswagen and Google.

Mike Snider, USA TODAY Comments Off on Brands pulling April Fools’ Day pranks can fall flat. Just ask Volkswagen and Google.

Saturday is April Fools' Day. For some, April 1 is the best day for jokes and pranks. But companies and brands walk a fine line to avoid backlash.

     
Mike Snider, USA TODAY
http://api-internal.usatoday.com.akadns.net

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