Sports Report: Pepsi renews partnership with NFL, but Super Bowl halftime show isn’t part of the deal May 24, 2022 Lorenzo Reyes, USA TODAY Comments Off on Report: Pepsi renews partnership with NFL, but Super Bowl halftime show isn’t part of the deal For the first time since 2012, Super Bowl halftime show partnership rights will be open, according to CNBC. It wasn't part of Pepsi's renewed deal.