Sports ‘Walking the tight rope’: Super Bowl advertisers try to strike right tone after tumultuous 2020 February 3, 2021 Tom Schad, USA TODAY Comments Off on ‘Walking the tight rope’: Super Bowl advertisers try to strike right tone after tumultuous 2020 Brands have grappled with whether they should acknowledge the challenges of 2020 in Super Bowl ads, or ignore them and give viewers a brief escape.