Money

J.M. Smucker’s new corporate logo and branding identity growing beyond jams and jellies

Jim Mackinnon, Akron Beacon Journal Comments Off on J.M. Smucker’s new corporate logo and branding identity growing beyond jams and jellies

A growing J.M. Smucker Co. needed a corporate identity beyond its iconic jams and jellies. Its new branding is intended to be future proof.

      
Jim Mackinnon, Akron Beacon Journal
https://api-internal.usatoday.com.akadns.net

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