Tech

Mattel revs up Hot Wheels to new digital generation

Jefferson Graham, USA TODAY Comments Off on Mattel revs up Hot Wheels to new digital generation

The iconic best-selling brand now has videogame tie-in with physical toy and digital track. Apple Stores to tout Hot Wheels id with in-store display.

      
Jefferson Graham, USA TODAY
http://api-internal.usatoday.com.akadns.net

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