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Opinion: This NBA Finals will be remembered for soap operas off the court

Jeff Zillgitt, USA TODAY Comments Off on Opinion: This NBA Finals will be remembered for soap operas off the court

The NBA has a celebrity culture, is immersed in social media and the proximity of fans to the playing surface creates a unique environment.

      
Jeff Zillgitt, USA TODAY
http://api-internal.usatoday.com.akadns.net

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